I turn ad spend into booked conversations.
Marketing manager with 7+ years across paid ads, B2B outbound and lead generation. I run Meta, TikTok and Google campaigns, build outbound systems for Saudi and international clients, and develop the tools to automate them.
Ad results
Real numbers from ad accounts I managed. Client names are removed. Each card shows the best campaign or account total, with the dashboard proof underneath.
Meta Ads Facebook and Instagram
- 2.87M impressions
- 578K reach
- Second campaign: 288 booked at $46.28
- 2.66M impressions
- Account total: 83.6M impressions, 6.5M reach
- 37K reach on one ad
- Tested 4 lead form variants
- 73.6K impressions
- 24.9K reach
TikTok Ads
- 2,783 clicks
- 1.13% CTR
- 270K impressions
- 0.42% CTR
Google Ads
Snapchat Ads results are not shown yet.
Outbound campaigns
Email and LinkedIn sequences built for B2B clients in Saudi Arabia and beyond.
- Sep 18 – Oct 5, 2026
- Jun 27 – Oct 5, 2026
- Jul 8 – Oct 5, 2026
- 1,558 profile views
Websites, apps and tools I built
I build the systems around marketing: sites, a CRM, automations and AI tools.
Growviah
Bilingual site for a Saudi growth agency: lead generation, growth strategy and AI qualification, with an English and Arabic version.
LeadsLime
Brand and bilingual site for a B2B outbound and go-to-market company, with a language switch and right-to-left Arabic layout.
Jawwib
A WhatsApp AI assistant for Saudi businesses. It answers customer inquiries in Saudi dialect, collects their details, qualifies them and books appointments. Includes a broadcast campaign studio for sending to contact lists.
PIMS Courses
Course site for the Pakistan Institute of Mind Sciences, where I lead marketing and lead generation.
SignalHire MCP server
An MCP server that lets AI assistants search and enrich B2B contacts.
signalhire.growviah.comGrowviah Logistics
Ten-page cargo and freight site for Saudi Arabia, with a scroll-driven shipping animation, quote form and WhatsApp contact.
Gaming news and deals site
SEO and AI-search optimization strategy for a Saudi gaming news, reviews and deals site.
WhatsApp CRM
Bilingual English/Arabic CRM for Saudi and GCC small businesses: pipeline board, follow-up reminders, shared WhatsApp inbox and email-outreach sync.
In developmentSocial media automation
An n8n system that turns ideas from a Google Sheet into AI-written posts and publishes them straight to LinkedIn, Instagram, Facebook, X and TikTok.
Experience
- Jan 2025 – now
Marketing Manager
Pakistan Institute of Mind Sciences · HybridRuns Meta ads, lead-generation funnels and AI-assisted marketing for online educational services. 30% growth in social engagement and 20–25 qualified leads a month.
- 2024 – 2025
Business Strategy Consultant
Entrepreneurship Compass for Business Solutions · Riyadh, remoteBusiness and operations strategy for startup clients, with reporting systems and project coordination across remote teams.
- 2022
Senior Communications Executive
Al Nahda Society · RiyadhInternal communications, stakeholder queries and reporting for senior leadership.
- 2020 – 2022
Communications Executive
G20 Young Entrepreneurs Alliance · RiyadhNational and international communications and stakeholder briefings for global delegations.
- 2018 – 2022
Marketing Manager
El Domo · RiyadhConverted inquiries into memberships, supported promotions and kept members for the long term.
- 2016 – 2018
Membership Advisor
Nuyu Fitness Center · RiyadhSales and client relationships, converting inquiries into memberships.
Education
BA (Hons) Business Management
Advanced Diploma and Diploma in Business Management
Tools
- Claude
- ChatGPT
- LLMs and prompting
- MCP servers
- Meta Ads Manager
- TikTok Ads
- Google Ads
- Google Analytics
- Instantly
- Aimfox
- n8n
- HubSpot
- Canva
- Adobe Creative Suite
- WordPress
- Asana
- Monday.com
Languages
Let's talk about your next campaign
+966 595662819Sumayyah.youniss@gmail.com